Google’s John Mueller discusses how hreflang signals are handled when directives appear in a sitemap as well as on-page HTML.The post Google Combines Hreflang Signals from HTML & Sitemaps via @MattGSouthern appeared first on Search Engine Journal. Source: Google Combines [...]
YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users.The post YouTube Algorithm: 6 Questions Answered via @MattGSouthern appeared first on Search Engine Journal. Source: YouTube [...]
Third-party links spotted in featured snippet results, content creators can get payout for using the new Snapchat Spotlight feature, and more.The post Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST] appeared first on Search [...]
30-second summary: Optimizing your content for search results requires search intent. Understanding search intent will help you generate effective content. Target search intent by examining high ranking search results. How-to and listicles are the most shared blog post ideas. Focusing [...]
Staying on top is a challenge especially in highly competitive markets. Up your SEO game using these tactics to beat out the competition.The post 3 Effective SEO Strategies to Beat Competitors in a Competitive Market via @jasonhennessey appeared first on [...]
Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows marketers should pay attention to.The post Top Podcasting Secrets & Shows for Digital Marketers & Beyond via @lisabuyer appeared first [...]
Google uses H1 headings for SEO. But the ways they are used have evolved. Keep heading tag use up to dateThe post H1 Headings For SEO – Why They Matter via @martinibuster appeared first on Search Engine Journal. Source: H1 [...]
There is one key difference between using many words in anchor text compared to using fewer words, according to Google’s John Mueller.The post Google’s John Mueller: Long Anchor Text Gives Us More Context via @MattGSouthern appeared first on Search Engine [...]
30-second summary: SEO can just as easily destroy websites’ rankings as it can build them up. Newer websites or startups with smaller backlink profiles are the most vulnerable to negative SEO attacks. Webmasters need to regularly monitor their backlink profile [...]
30-second summary: Roundup posts are pieces of content in which a list of selected experts give their insights on the same topic, in short descriptions that include their opinions, predictions, or reviews. Creating an expert roundup post for your website [...]
